Two shores is an eight-year-old premium rum produced in Panama, on the edge of the Pacific Ocean, and then aged in selected oak barrels on the west coast of Ireland to develop its unique character and flavour.
From the “Garden County” in Wicklow, Ireland comes a very Irish tale of the ‘Púca’ and with it, some incredible heritage and passion for the wildness and beauty of the countryside, that has led to a very distinctive and unique Irish Whiskey.
Mush Mór is a unique supplement that brings together seven of the world’s most beneficial mushrooms & has been formulated to not only deliver great taste but also well-being to your daily diet.
Vusa is a premium vodka from South Africa on a mission to change the spirit world – through its liquid, its ingredients and its commitment to the local community from which the spirit hails.
The brand refresh has been designed to give the brand more cut through and adaptability across new styles and flavours. Coupled with a taller, more premium bottle, the updated logo, patterns and unique typeface, all inspired by Zulu art, express a renewed natural energy and distinctiveness and are finished with a tactile gloss pattern to give more impact on shelf.
The concept for this project was to amplify the brand story through the premium and bespoke packaging that is layered with detail and design elements to invite the consumer into the secret garden of Muckross.
This new spirit brand was born in Muckross, Killarney, a mystical part of Ireland that remains unspoiled by time, and hides a natural garden of delicate flora, wild fauna, and bountiful meadows that inspired this wild and unhurried gin with an unmistakable wild side.
Knockout Brewery tasked us to bring a refreshed brand and design ethos which genuinely aspires to be different.
This is where the art of beer was born.
We commissioned an experienced abstract artist at the top of her game to craft three bespoke canvasses for the brewery’s three top-selling beers. Each artwork as unique as each of the beers they underpin. As with every masterpiece we started with a blank canvass, our simple white cans, onto which we exploded the colours and hues of each beer style.
The art celebrates Knockout’s unending pursuit of handcrafted brews, the highest quality liquids and its constant innovation across new styles, ingredients and finishes.
Knockout now stands apart as one of the most exciting breweries in Ireland and their un-ending pursuit of perfection and passion is reflected in the modern masterpieces that adorn the packaging.
Bayab is a bold gin from a vibrant continent. Infused with South African Baobab Fruit this is a Classic Dry Gin distilled and bottled by hand in South Africa. Bayab combines the natural beauty of the South African continent and its people to create this gin - African Grown gin.
To characterize this Gin and its decadent flavours is to pay homage to the character of EllenHutchins herself. As one of Ireland’s first female botanists, her work lives on, with her early botanical observations captured in her notebooks.
With the gin distillation process owning its craft to the origins of botanical studies, Ellen Hutchins Gin is a fitting tribute to one of Ireland’s most famous female botanists.
Proclamation Whiskey honours both the history and the people behind the birth of the Irish Proclamation and the pivotal role they played at the turn of the 20th Century coupled with their enduring importance in the 21st.
I took inspiration from original typesetting of the founding document to produce our own custom fonts & there is subtle blind emboss featured on the front label which pays homage to the wording on the original document.
Irish Whitetail Distillery was founded by husband & wife, Nickolas & Violetta Boyle. The brand is inspired by their family history of emigration from Ireland & the Great American Dream.
Irish Whitetail brings the story of emigration full circle, a story that has been a part of Ireland's history for centuries.
An Adventurous Spirit for the Adventurous in Spirit, Mór Irish Gin is defined by its core philosophy of History, Inspiration and Adventure. It is produced in Arderin Distillery which was founded by distiller Eoin Bara. He is the product of a legacy built by masters of the craft stretching back to the 1930s when his grandfather was a master distiller for a world renowned Irish whiskey.
Inspired by this legacy Eoin traversed the globe to learn modern distillation techniques and explore what contemporary master distillers were producing for today's market. In 2016 he returned to his hometown of Tullamore Co.Offaly and established Arderin Distillery, producing its flagship product Mór Irish Gin Wild Berry Edition.
A blend of ancient spices and locally foraged fresh British ingredients collide in a Vermouth that encapsulates the spirit of the fabled Spice Route and Silk Roads.
Celebrating the forefathers of flavour of centuries ago, the result is a timeless new drink, abundant in unique scents and fragrances, all lovingly bottled by hand.
Branding and Packaging for Copper Pot Gin School, Dublin's very first Gin school. The goal for the branding was to break the common trend of conventional Gin school labels. Most Gin schools tend to use a simple white sticker on a bottle. We wanted the consumer of Copper Pot to be just as proud of their bottles' visual as they are of the liquid they've just produced.
Branding and packaging design for The Muff Liquor Company's potato based Vodka.
Muff is a small village in County Donegal, Ireland. The brand was inspired by a local farmer, Philip McClenaghan and his old style methods of concocting unusual potato based spirits in the back shed of his flourishing potato farm in the early 20th century.
The tone of voice is classic, historical but with a fresh twist. A modern take on a classic Generation.
Inspired by the history of the great Linen industry in Belfast. The theme is very much old fashioned but brought to life with a more modern approach.
The craft beer industry is expanding rapidly with many varieties of label designs on the market. Linen Hall Brewing produces premium craft beer and the idea was to create a brand that can hold it’s own on the shelf with the industry leaders but all the while still giving off an authentic craft look and feel.
New York in the 1940s is the main inspiration behind the design of a drinks menu for the eclectic Dublin bar Idlewild. The menu is presented as a graphic novel of sorts, telling the story of “The Secret Affair” which a fictional account of an affair between Hollywood actress Marilyn Monroe and United States President John F. Kennedy.
With this in mind I wanted to give the cover and the opening and closing pages the feel of a secret CIA document. The pages contained inside tell the story of “The Secret Affair” over a seven day period using illustrations highly influenced by the famous American graphic designer who’s work was widely prominent between the 1940’s and the 1960’s, Saul Bass.
The latest creation from Mór Irish Gin - Mór London Dry. It's a beautiful traditional gin distilled with four different types of Juniper berry and a key ingredient that gives it a very unique taste - local ivy flowers from Walsh Island in Ireland. The ivy flower is in bloom for only a few months which makes this a very limited batch.
Branding and packaging design for The Muff Liquor Company's potato based Gin.
Muff is a small village in County Donegal, Ireland. The brand was inspired by a local farmer, Philip McClenaghan and his old style methods of concocting unusual potato based spirits in the back shed of his flourishing potato farm in the early 20th century.
The tone of voice is classic, historical but with a fresh twist. A modern take on a classic Generation.
Background
Speciality labels designed for Boardroom Spirits Distillery in the USA. A unique premium product, this original line is made exclusively from (organic) fruits and vegetables.
To suggest purity the labels use the commonly recognized graphic elements of the Periodic Table and the layout of Pantone chips.
An Adventurous Spirit for the Adventurous in Spirit, Mór Irish Gin is defined by its core philosophy of History, Inspiration and Adventure. It is produced in Arderin Distillery which was founded by distiller Eoin Bara. He is the product of a legacy built by masters of the craft stretching back to the 1930s when his grandfather was a master distiller for a world renowned Irish whiskey.
Inspired by this legacy Eoin traversed the globe to learn modern distillation techniques and explore what contemporary master distillers were producing for today's market. In 2016 he returned to his hometown of Tullamore Co.Offaly and established Arderin Distillery. Two years on and he has produced its second gin product, Mór Pineapple edition.
Limited gift tubes designed for Mór Irish Gin. The theme on each tube reflects the naturally wild environment in which Mór source their botanicals. The vibrant watercolour style illustrations evoke the adventurous theme that runs through the Mór branding. Wild Berry & Pineapple gin are both products of an exciting exploration into the unknown to find the finest botanicals possible.
Concept
Brimnes Hotel & Cabins is an outstanding Swiss resort where people can both relax and experience adventurous outdoor activities. Activities include canoeing, hiking, and skiing. The task at hand was to capture the essence of the beautiful outdoors within the logo and to also to incorporate their cabin facilities with emphasis on outdoor activities. The logo takes inspiration from scout-style badges and the scenic landscapes surrounding the resort.
Extra Elements
I was originally asked to design two versions; one standard logo and also a winter-themed logo that was solely promoting use of their cabins. I decide to add an extra element by creating 4 separate themes, 3 of which are differentiated by colour. Each of the colours represent a season. The premise is that the web design and print material can be ‘switched up’ depending on the season. I also worked the colours in such a way that Spring, Summer and Autumn could represent morning, day time and night time. This could allow for back-lit signage to be illuminated in different colours throughout the day.
Winter Themed Logo
I differentiated the winter-themed logo with a few simple elements; replacing the canoes with skis, adding snow to the mountain peaks and around the cabin floor, as well as adding icicles to the cabin roof. Instead of just replacing the typography, I thought it more fitting to add an iconic cabin door sign.
Auburn is a start-up outdoor activity company based in the USA that I had the pleasure of working on at the beginning of 2017. With the logo I wanted to represent the ideas of adventure and the great outdoors that Auburn holds close to its heart. With this in mind I chose a bold and prominent mountain scape against the backdrop of a rising sun to symbolise the feeling of a new day for adventure where you head out in the wild uninhibited by the boring monotony of everyday life. The simplicity of the design was chosen to produce something timeless that would not look out of place alongside the titans of the industry. As well as this the bold, imposing and colourful style is a nod to the highly influential work of designer Aaron Draplin
Concept
Jacobs Inn is a hostel situated in the heart of Dublin city. As one of Dublin’s top rated hostels they have a variety of nationalities walking through their doors. The brief was to create something that reflected the company being Irish but to also make sure the brand would appeal to young explorers of the world. I gathered inspiration from all things Irish. The iconic Sugarloaf mountain, the Dublin Spire, the Giant’s Causeway and the extinct Irish Elk.
Concept
Lola & Baxter is a healthy dog food mix product line made from exclusively natural ingredients. The company was established by Iman Yarjina and his inspiration derived from his love and devotion towards his two dogs, Lola and Baxter.
The concept for the branding was simple: as the brand was to focus strongly on the idea that the pet food could be eaten safely by humans I wanted to add human characteristics to both dogs and use them as the brand ambassadors.
Packaging for online buyers would resemble that of a contemporary postal box with printed stickers to indicate the ingredients. I feel this gives the product a more personal, hand-made image.. The in-store packaging is a hand-crafted themed bag using natural and recyclable materials.
